What Happens After COVID-19 with Clinicals and Finance. CANCELLED!. Will be rescheduled


January 27, 2021
3:00 PM - 4:00 PM
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This webinar has been canceled and will be rescheduled in the near future.
We apologize for any inconvenience and will keep you posted when the webinar has been rescheduled.

Joint Education Zoom Webinar
Wednesday January 27th, 2021 from 3pm to 4pm ET

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What Happens After COVID-19 With Clinicals and Finance?

Do you have a strategy and partner in the industry to compliment the new challenges?

Lyman Sornberger


LHS and Bluemark 

COVOD-19 Webinar


Webinar Title: What Happens After COVID-19 with Clinicals and Finance


The Coronavirus (COVID-19) has created new challenges for the healthcare industry revenue cycle leaders both personally and professionally.  As we become more unified as a community now is the time to rethink our values, and our vision for the future. New workforce restrictions, productivity metrics, reporting, and most importantly the patients and our caregivers have to be our primary concern.  Are healthcare providers prepared for all of these constraints internally or even externally?

Lyman Sornberger, CEO of LHS Consulting, has over forty years’ experience in the healthcare market and will share his unique insight into the effects of COVID-19 specifically regarding the financial, clinical and operational impact on healthcare providers. 

The Clinical discussion will include the new coding requirements for COVID-19 cases, changes in telemedicine, and the impact on denials and audits. 

The Financial discussion will include the impacts on cash flow, receivables, and the self-pay patient population. The Operational discussion will include the impacts on staffing, productivity and third-party vendor support. 

Lyman will be joined by Steve Mullin, EVP Business Development and Marketing with Bluemark. 

Steve will present on how to mitigate some of these challenges both today and into the future and how providers can identify all potential reimbursement revenue in the most efficient and cost-effective manner. Also how to conduct Audit Management that can help providers to defend against Medicare, Medicaid and Commercial Insurance audits and denials.    

Learning Objectives:

  1. Review the overall impact of COVID-19 on the healthcare provider community, specifically regarding the revenue cycle.
  2. Identify and discuss the specific challenges within the Clinical, Financial, and Operational functions of the organization.
  3. How to mitigate the impact of two of the specific challenges: Self-Pay management and Audit Management.  


Lyman Sornberger, President and CEO of Lyman Healthcare Solutions, LLC

Lyman holds a Master's Degree in both Non-Profit Management and Healthcare Administration from the University of Pittsburgh where he also earned his Bachelor's Degree. He is also a veteran of the U.S. Army where he performed honorably as a Medic.  

Lyman's specialty is business process improvement and optimizing technology within the revenue cycle. Lyman has worked with over a hundred clients on full revenue cycle operations reviews, investment counseling, best practice implementation and management, ICD 10 conversions, and Epic implementations. He has also worked with several revenue cycle vendors assisting them with developing sales and marketing strategies, advertising campaigns and website development. Lyman is a noted industry speaker and is a member of HFMA, AAHAM and HIMSS. He also spent many years on the provider side in revenue cycle leadership positions with the Cleveland Clinic and University of Pittsburgh Medical Center.

Steve Mullin, Executive Vice President of Sales and Marketing, Bluemark

Education Credentials: Bachelor’s Degree from Providence College, Master of Business Administration from Babson College’s Olin School of Business. Six Sigma Certified.

Steve leads the company's sales and marketing initiatives plus collaborates with the development team on future product creation and enhancements. Steve's focus is to grow the company by further leveraging existing strategic partnerships, building new partnerships and by being more aggressive in creating sales channels within key markets


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